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UDAY Foundation, a rural BPO has been set as a separate trust with the objective to create productive employment for the educated/trained/capable/qualified rural and semi urban/urban masses by improving the existing skills and introducing new skills by proper training.

In order to promote growth of rural economy and rural welfare or upliftment of people in rural/semi urban/urban areas in India, Uday Foundation aims at delivering customer satisfaction and business value. It delivers value by focusing on costs at various points

High employee turnover and increased recruitment and training costs in the urban BPO lead to the growth of rural BPOs. Rural BPOs offered an opportunity for the rural youth to learn computer education and take up a job in the same. Rural BPOs have lower real estate cost and less attrition, resulting in cost savings of nearly 40 percent over their urban counterparts.

At Mithapur, UDAY Foundation delivers a wide range of low-end to high-end services. With the support of Tata Business support services (TBSS), Uday Foundation provides services to Tata Teleservices Limited (Tata Indicom) by taking care of their post paid customer of Gujarat, MP and Chhattisgarh from Mithapur. Apart from this it supports TCL’s, Chem Connect by booking the order of various soda ash, cement and salt in SAP and banking. It also handles Titli (Knowledge Management) and Gangotri portal for them. The BPO center at Babrala, not only creates jobs for the local populace but also exposes them to a hi-tech industry where they can eventually grow and build careers. Uday foundation at Babrala, with the support from TBSS provides services to Tata Indicom by taking care of their post paid customer of UP and some part of Rajasthan.

UDAY Foundation’s has lead to the employment generation in the surrounding communities esp. that of women as well as of backward communities. It has also helped reverse migration from urban centers. Uday Foundation has been a big motivator for acquiring higher education esp. among the young girls who otherwise would not have enrolled themselves for higher education.
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